A new survey done by the Kroger Company shows that about one in ten dog or cat owners would be willing to spend more than $3,000 on medical procedures if it meant that their pet’s life could be saved, and some pet owners would spend even more. The majority of those polled (61%) said they would be willing to spend between $100 and $1,000 under the same circumstances.
The survey also asked owners what they fear most with regards to their pet’s well-being. The top responses were:
1. Cancer (27%)
2. Hip/Knee/Leg Injury (17%)
3. Getting hit by a car (16%)
1. Kidney Disease (19%)
2.) Cancer (17%)
3.) Injuries sustained in fights with other animals (10%)
Owners were also polled about their interest in pet insurance, which can cover accidents, illnesses, routine care and pet medications. 61% of dog owners and 48% of cat owners said they would consider purchasing pet insurance if it costs under $20 a month, and at least half of pet owners said they would be interested in adding their pets to their own health insurance plans if such a thing were possible.