New Survey Shows How Far Owners Will Go for Their Pets

October 25, 2011

A new survey done by the Kroger Company shows that about one in ten dog or cat owners would be willing to spend more than $3,000 on medical procedures if it meant that their pet’s life could be saved, and some pet owners would spend even more.  The majority of those polled (61%) said they would be willing to spend between $100 and $1,000 under the same circumstances.

The survey also asked owners what they fear most with regards to their pet’s well-being.  The top responses were:

Dogs 

1. Cancer (27%)

2. Hip/Knee/Leg Injury (17%)

3. Getting hit by a car (16%)

Cats

1. Kidney Disease (19%)

2.) Cancer (17%)             

3.) Injuries sustained in fights with other animals (10%)                                                        

Owners were also polled about their interest in pet insurance, which can cover accidents, illnesses, routine care and pet medications.  61% of dog owners and 48% of cat owners said they would consider purchasing pet insurance if it costs under $20 a month, and at least half of pet owners said they would be interested in adding their pets to their own health insurance plans if such a thing were possible.

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